Help a child reach 5? What 5? If you want to understand it better, just take a minute to watch the video.
Now that you are done watching the video and if you are a parent, what are the thoughts that go on in your mind? You certainly would wish that your child is safe and that nothing ever happened to them. When I was a kid, I remember my mother constantly telling me how important it was to wash my hands. Whether it was before and after eating a meal, before and after using a restroom or even if I just came home from school or playing from the park, the first thing that I did was to wash my hands.
The same instinct followed when I became a mom. I honestly don’t really worry if my boys think I am freaking out with me monitoring them if the hands are washed or not. I believe that charity begins at home. Unless I do not inculcate the habit of washing hands at key occasions not just to my kids, but all at home, we will still be susceptible to illnesses. And I would not want that to happen ever.
The lifebuoy campaign
Did you know?
Approximately 15 children die from diarrhoea or pneumonia every 15 seconds. Washing your hands with a soap at key occasions during the day can reduce diarrhoea by 45% and pneumonia by 23%? Just one act of washing hands can save the lives of over 600,000 children under 5 every year. The statistics in India alone state that over 6 lakh children under 5 die each year due to diarrhoea and pneumonia, so you know how critical it is to wash your hands.
What is the campaign about?
Lifebuoy’s ‘Help A Child Reach 5’ campaign which aims to eradicate diarrhoea, one village at a time. The campaign has adopted Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhoea to inculcate handwashing habits.
Yes, I know that this post does not fit in the topics I blog about. The only reason why I am promoting it is because as a mom, I believe that small habits can make a big difference. If washing the hands of my children at key occasions can save their life, why should I not make it a habit? And why should I not spread the word around about the goodness of this campaign and reach out to others. Come join me in this campaign by viewing the video or sharing it, so that you and I can make a sea of difference. You can also donate. For every donation made, Lifebuoy will match the donation amount for its hand-washing programmes. Lifebuoy will also donate Rupee 1 to the programme every time the ‘Help a Child Reach 5’ video is shared online. Let us be a part of this initiative and spread the importance of good health.
This post has been sponsored by Lifebuoy, but the views are my own.
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Great post Pratibha! It is so sad to imagine that the simple act of washing hands with soap is also in the reach of millions of Indians. We all should contribute to the cause with Lifebuoy.
Thank you Swapna! I’m glad that you joined the cause!