Best Natural Face Serums Available in India

*** This post was updated on 25th May, 2021***

It’s amazing how skin care trends change, isn’t it? After all the fuss about BB, CC and DD creams, the current skin care product that’s hitting the spotlight is face serums. Everyone from dermatologists to celebrities are talking about it and if you’ve wondered about it too, then read on!

What are Face Serums?

Contrary to common misconceptions, serums are not the same as face oils. A serum is a product that contains a higher concentration of active ingredients compared to other skin care products. Due to this, they are often priced higher than regular moisturizers and sunscreens.

A serum is generally applied after cleansing and before moisturizing. They are thinner than moisturizers and face creams and are more readily absorbed into the skin, making them more effective in targeting skin problems. Here are some more advantages of using face serums:

While other skin care products contain a maximum of 10% of active ingredients, serums can contain up to 70%, making them far more effective.
Serums contain only active ingredients and no fillers, which means that you get results without having to opt for harmful chemical treatments
Serums are lighter, which means they penetrate deep into the skin, working from within
Oily skin can benefit from serum by getting hydrated without the greasy feeling
Serums are the most effective way to combat signs of ageing, like wrinkles and fine lines
Based on the ingredients, serums can promote skin healing, and soothe irritated skin
Under-eye serums can help reduce dark circles and puffiness, making eyes look brighter

10 Best Natural Face Serums Available in India in 2021 (updated post)

There are now specific serums available for specific skin issues. However, since serums are so concentrated, it is important to ensure that the ingredients in the serum you buy are 100% natural and specifically formulated for the skin problems you have. Here is a list of the best natural face serums you can buy in India.

Daughter Earth Eternal Youth Rejuvenating Serum

Best Natural Face Serums Available in India

The company name is inspired by being a child of Mother Nature. They’ve combined Ayurvedic teachings with the latest in biochemistry to create products that closely mimic the skin’s natural processes. All their products are certified by the Ministry of AYUSH and are 100% vegan.

The Eternal Youth Rejuvenating Serum is a mix of antioxidants, flavonoids and Vitamins that target not just premature ageing, but also common skin issues like uneven skin tone, dull skin and a lack of firmness. With so many benefits in one, this serum is an all rounder. I have been using this for over 2 years now and can completely vouch for its effectiveness!

The Eternal Youth Rejuvenating Serum is available at Daughter Earth at RS. 1,895.00 for 15 ml. Use the code Pratibha15off to get a flat 15% off on any of your purchases from their website.

Kakadu Plum & Pomegranate Facial Oil by Juicy Chemistry

Juicy Chemistry is a company that promises freshly handmade products that are manufactured according to fair trade and animal-friendly practices. Now certified Organic by ECOCERT GREENLIFE according to COSMOS Standard, Juicy Chemistry has a wide range of over 100 products. This lightweight oil is nourishing and rich in vital nutrients and antioxidants. It helps refine and improve the skin tone and texture while protecting the skin from free radicals. Use the code Pratibha to get a flat 15% off when you shop at their website.

Skin Plump Serum For Face Glow by Mamaearth

Looking for the best hydration product that also refines your skin’s pores? Your search for the perfect face serum ends here! Mamaearth Skin Plump Face Serum with Hyaluronic Acid & Rosehip Oil provides intense hydration & moisturization to your skin. Keeping the collagen synthesis up, Hyaluronic Acid retains moisture & hydration in the skin; thus, contributing to anti-aging benefits. Rich in Vitamin A, Rosehip Oil is known to help fight against dark spots and slow down the appearance of wrinkles. The natural & effective ingredients such as Olive Oil & Castor Oil help in tightening the pores & fine lines. The natural cleansing property of Coconut extract helps in keeping the pores free of impurities. Priced at INR 599, you can buy it here.

Daughter Earth Serum Absolut

46 potent chemical-free ingredients are a part of the Daughter Earth Absolut Serum that nourishes your skin with the goodness it needs. It contains 1% of purest bakuchiol; which is similar to 1% retinol which is pretty intense and high. It is common to experience a slight tingling and warmth sensation that might occur because of the organic certified capsanthin esters (red peppers) that are particularly good for blue light rescue.

Bakuchiol is simply one active – a potent one – but Serum Absolut contains several other active ingredients added after careful examination of the botanical ingredients for synergy. Includes skin stress relieving adaptogen, skin Varnya enhancing herbs as per Charaka samhita.

You can buy the Daughter Earth Absolut Serum here. Use the code Pratibha15off to get a discount. Use the code Pratibha15off to get a flat 15% off on any of your purchases from their website.

5% Hyaluronic Acid Serum by The Derma Co

Get ready to roll with soft, supple, and intensely hydrated skin because Hyaluronic Acid means business when it comes to dry and aging skin. It is a humectant found in our skin that works by drawing moisture from the air and locking it down to prevent premature release. Go ahead and (gently) apply it on to give your skin deep-rooted happiness! Priced at INR 899, you can buy this here.

The Derma Co 5% Hyaluronic Acid Serum attracts water molecules from the surrounding environment and your moisturizer to lock in hydration and prevent premature water loss. It is also dermatologist-tested and super-duper safe! You don’t have to wait long, as right from the first use you’ll notice how wonderfully soft and smooth your skin is which is another way of saying nice try, wrinkles! Hyaluronic Acid (HA) works by retaining collagen which is responsible for maintaining skin elasticity and firmness. Start and end your day with a rejuvenating dose of HA, because your skin’s health is totally worth it!

Blue Nectar Kumkumadi Tailam Anti Ageing Skin Lightening Face Serum

Blue Nectar calls itself a ‘contemporary Ayurved brand’, since its products contain a mix of modernity and tradition. Their products are formulated by Ayurvedic doctors after years of research, and all formulations are certified by the Ministry of Ayush. Don’t let the long-ish name of this face serum intimidate you – it’s to match its list of benefits! This serum contains 26 vital herbs, including saffron as the main ingredient. Together, these ingredients target a host of skin problems, like dull skin, acne, blackheads, wrinkles and dark circles under the eyes. It is priced at INR 865. You can buy this from Amazon India here.

Kama Ayurveda Kumkumadi Night Serum

Prescribed in Ayurveda for glowing complexion and even skin tone. This unique blend of oils and herbs is formulated to help skin look young and healthy. In Ayurveda, rare pure Saffron helps illuminate the complexion. Extracts of Indian Madder and Banyan tree help smooth fine lines and repair early signs of ageing. Sandalwood, Vetiver and Lotus have a cooling and cleansing effect on the skin. It also helps to clear the blemishes. Liquorice, an antiseptic, protects against bacterial and fungal infections and also helps improve skin texture.

This non-sticky, rich orange tinted facial serum gets absorbed into damp skin and is a must for your night care regime. Priced at INR 2995, you can buy it here.

Forest Essentials Advanced Soundarya Age Defying Face Serum

This miraculous serum is created from the unique Ayurvedic age-defying Soundarya formulation. It is a Kumkumadi tailam based serum, and needless to say one the best-sellers From Forest Essentials. The 24 karat gold bhasma and anti-aging herbs in the serum promise to get rod of dark spots, uneven skin tone and pigmentation.

Apparently they also work on eliminating the fine lines that appear with age. A fortnight is what you need to see the difference! Priced at INR 3975, this can be bought on Amazon India.

Burst of Happyness Eternal Facial Serum

Burst of Happyness was born when the founder, Shreya started making soaps for her own sensitive skin and found that there was a huge demand for truly natural products. All their products are made by hand and use only natural ingredients like essential oils, cold-pressed oils, herbs and clays.

Like its name suggests, this serum is heaven-sent for those with oily skin. Jojoba oil offers the requisite hydration, while lemongrass tones the skin and turmeric keeps acne at bay. So what you get after using it is clean, fresh and hydrated skin, without any greasiness.

The Divine Facial Serum is available at Amazon India at Rs. 498.00 for 7 g. (This product is currently unavailable.)

Suganda Antioxidant Face Serum

Suganda is a company who combines east and west, using Western research and expertise to formulate products specifically for Indian skin. They are all natural, completely free from parabens, SLS and other harsh chemicals. With Suganda, you can be guaranteed to get international quality products that actually work for your skin.

The antioxidant face serum from Suganda uses Vitamin C as its main ingredient, which is perfect for anyone looking for anti-ageing effects. It helps in producing collagen to boost the skin’s firmness and also enhances the skin’s natural repair. You get all this along with the benefits of Curcumin, Gotu Kola, Frankincense and Kashmiri Lavender.

The Antioxidant Face Serum is available at Amazon India for INR 1000. (This product is currently unavailable.)

These are some of the best natural face serums in India. 100% chemical free, and no nasties. Just exactly what you skin may need! So which of these natural serums will you be buying?

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*All of my reviews are based on my own personal experiences with the brand/products. If it is a sponsored post, it is indicated. Most of the brands and products reviewed are what I have tried and tested and truly recommend! All Photographs are (C) Pratibha unless stated otherwise.*